Metrics & KPIsEmail marketing
15 KPIs
% of bounced emails
% of email addresses that does not exist
% of emails that are opened
% of hard bounced emails
% of leads generated via email
% of out-of-office replies
% of responses to opened emails
% of responses to sent emails
% of soft bounced emails
Conversion rate of email generated online traffic
Conversion rate of marketing/sales campaigns
Email abuse complaint rate
Forward Email to a Friend %
Opt-out %
Spam report %