Home / Categories / KPI For Dummies

KPI For Dummies

41 KPIs

Absenteeism Rate
Days Absent / Total Working Days x 100
Budget Variance
(Actual - Budget) / Budget x 100
Capacity Utilization Rate
Actual Output / Maximum Potential Output x 100
Cash Conversion Cycle
DSO + DIO - DPO
Click-Through Rate (CTR)
Clicks / Impressions x 100
Cost Per Click (CPC)
Total Ad Spend / Total Clicks
Cost Per Lead (CPL)
Total Marketing Spend / Total Leads Generated
Cost Performance Index (CPI)
Earned Value / Actual Cost
Current Ratio
Current Assets / Current Liabilities
Customer Acquisition Cost (CAC)
Total Sales & Marketing Cost / New Customers Acquired
Customer Churn Rate
Customers Lost / Total Customers at Start x 100
Customer Lifetime Value (CLV)
Average Revenue Per Customer x Average Customer Lifespan
Days Sales Outstanding (DSO)
(Accounts Receivable / Revenue) x 365
Debt to Equity Ratio
Total Debt / Total Equity
Defect Rate
Defective Units / Total Units x 100
EBITDA
Revenue - Operating Expenses + Depreciation + Amortization
Employee Turnover Rate
Employees Who Left / Average Total Employees x 100
First Pass Yield
Units Without Defects / Total Units x 100
Gross Profit Margin
(Revenue - COGS) / Revenue x 100
Inventory Turnover
Cost of Goods Sold / Average Inventory
Lead Conversion Rate
Converted Leads / Total Leads x 100
Marketing Qualified Leads (MQL)
Count of Marketing Qualified Leads
Mean Time Between Failures (MTBF)
Total Operating Time / Number of Failures
Mean Time to Repair (MTTR)
Total Repair Time / Number of Repairs
Net Profit Margin
Net Income / Revenue x 100
Net Promoter Score (NPS)
% Promoters - % Detractors
On-Time Delivery Rate
Orders Delivered On Time / Total Orders x 100
Operating Profit Margin
Operating Income / Revenue x 100
Order Fulfillment Cycle Time
Order Delivery Date - Order Placement Date
Overall Equipment Effectiveness (OEE)
Availability x Performance x Quality
Project Cost Variance (CV)
Earned Value - Actual Cost
Project Schedule Variance (SV)
Earned Value - Planned Value
Return on Assets (ROA)
Net Income / Total Assets x 100
Return on Equity (ROE)
Net Income / Shareholder Equity x 100
Return on Investment (ROI)
(Gain - Cost) / Cost x 100
Revenue Growth Rate
(Current Period Revenue - Prior Period Revenue) / Prior Period Revenue x 100
Revenue Per Employee
Total Revenue / Total Employees
Sales Qualified Leads (SQL)
Count of Sales Qualified Leads
Schedule Performance Index (SPI)
Earned Value / Planned Value
Training Hours Per Employee
Total Training Hours / Total Employees
Website Conversion Rate
Conversions / Website Visitors x 100