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Marketing campaign

12 KPIs

% of campaigns that fail to start in due time
Active subscribers
Article marketing click throughs
Article marketing views
Average response rates of campaigns
Awareness growth % following campaign
Contact Rate
Conversion rate of marketing/sales campaigns
[population converted into buyers] percentage of [population exposed to the conversion effort]
Inquiries growth % following campaign
Response Rate
Sales lead value ratio
Successful click conversions into sales