Software-as-a-Service

17 KPIs

% product trials that convert in customers

Attrition or churn

Average lifetime value of customers

Average monthly revenue per customer (ARPU)

Customer Acquisition Cost (CAC) Ratio

[annualized net gross margin(period N)] / [sales and marketing costs(period N-1)]

Customer Retention Rate

Employee cost per customer saas instance

Fixed cost per customer saas instance

[life-time value (LTV)] divided by [customer acquisition cost (CAC)]

Monthly Recurring Revenue (MRR)

Number of customers per server

Ratio fixed versus variable costs per saas instance

SaaS customer margin ratio

Total cost of customer acquisition

Total cost per customer saas instance

Variable cost per customer saas instance