Sports

% effectiveness of the team relative to the points on offer

% of active sport club members

% of attendees of non-matchday events

% of away fans in the crowd

% of game revenue generated from away fans

% of game revenue generated from home fans

% of home fans in the crowd

% of qualified coaches

% of team members competing in national teams

% of TV viewing figures

% of young people identified as talented

% utilisation of corporate facilities on matchdays.

Conversion rate to professional contract

conversion rate to transfer fee

international appearances

Matchday spend per spectator

Merchandise spend per head

Number of replica shirt sales

Programme pentratrion rate