Metrics & KPIsBrand awareness
Definition
Brand awareness is used to understand brand penetration and assist in determining "cost of growing" brand awareness during strategic planning phase of brand planning. Public awareness of Brand can be a result of surveys and other data studies for and after utilization of different communication channels (TV, Audio, print media, etc). Calculation = "rating", as a percentage, that identifies the consumers knowledge/awareness of "the brand" Percentage of people questioned in a survey that kno
Tags
Brand, communication, cost, planning, channel