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Brand Equity

Brand[None]Money

Definition

The value built-up in a brand. It is measured based on how much a customer is aware of the brand. The value of a company's brand equity can be calculated by comparing the expected future revenue from the branded product with the expected future revenue from an equivalent non-branded product.

Formula

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Tags

brand, equity, revenue, customer

Metadata

Category: Brand · Added: May 17, 2026

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