Metrics & KPIsBrand Loyalty
Definition
The strength of preference for a brand compared to other similar available options. This is often measured in terms of repeat purchase behavior or price sensitivity. Brand loyalty identifies the consumer's likelihood of purchasing "the brand" what ever the competitive conditions determine. This factor is important when determining "regular" retail pricing strategies and promotion offers (campaigns) that need to be targeted to either loyal or non-loyal consumers Calculation = "Rating", usually
Tags
Brand, purchase, target, deadline, campaign, price