Metrics & KPIsBrand relevance
Definition
Measures the brand modernity, ability to excite, as well as its commitment to non-consumer driven ethical or socially responsible values. Whether a brand expression is appropriate for its goals.
Tags
brand, commitment
Measures the brand modernity, ability to excite, as well as its commitment to non-consumer driven ethical or socially responsible values. Whether a brand expression is appropriate for its goals.
brand, commitment