Gross rating point (GRP)

AdvertisingMaximize[None]

Definition

Advertising, in general, is measured by GRP or gross rating point. Reach x Frequency = GRP.

Formula

Register or log in to view the calculation formula. Sign up or log in.

Tags

frequency

Metadata

Category: Advertising · Added: May 17, 2026

No ratings yet

Comments (0)

Log in to rate and comment.

Be the first to comment on this KPI.