Must-Have Effect

Definition

to analyze the convenience of converting in continuative products, items that instead should last just one season, but that are so appreciated and successful to become must-have bestsellers. The success of an item in fact should be determined by measurable factors (such as the quality/price ratio) but also by non-tangible effects (i.e. advertisement, innovation, trendiness, VIPs wearing publicly the item etc.)

Formula

Tags

innovation, quality, price

Metadata

Category: Retail · Added: May 17, 2026