Metrics & KPIsQ Score
Definition
The <a href="http://en.wikipedia.org/wiki/Q_score">Q Score</a> is a way to measure the familiarity and appeal of a brand, company, celebrity, cartoon character or television show.
Use Case / Interpretation
The higher the Q Score, the more well-known and well thought of the item or person being scored is. The Q Score is primarily used by the marketing, advertising and public relations industries.
Tags
brand