Metrics & KPIsTake rate
Definition
Take rate is used to measure micro-conversions. These can include: - Newsletter subscriptions - Downloadable materials such as ebooks - Case studies - White papers - RSS subscriptions - "Add to Friend" links for social networking sites - Up-sell and cross-sell offers added to shopping cart To calculate take rate, find the number of successes for the action being measured and divide it by the number of people exposed to the action.
Tags
conversion, paper, material, newsletter