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Take rate

Internet, Social Media & E-businessMaximizePercentage

Definition

Take rate is used to measure micro-conversions. These can include: - Newsletter subscriptions - Downloadable materials such as ebooks - Case studies - White papers - RSS subscriptions - "Add to Friend" links for social networking sites - Up-sell and cross-sell offers added to shopping cart To calculate take rate, find the number of successes for the action being measured and divide it by the number of people exposed to the action.

Formula

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Tags

conversion, paper, material, newsletter

Metadata

Category: Internet, Social Media & E-business · Added: May 17, 2026

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