Metrics & KPIsMarketing
32 KPIs
% of lead generation budget allocated for experimentation
% of lead generation budget for inbound
% of lead generation budget for outbound
% of leads generated via direct mail
% of leads generated via email
% of leads generated via organic search (SEO)
% of leads generated via paid search (PPC)
% of leads generated via social media
% of leads generated via telemarketing
% of leads generated via trade shows
Average cost per lead of inbound marketing
Average cost per lead of outbound marketing
Conversion rate of direct online traffic
Conversion rate of email generated online traffic
Conversion rate of organic online traffic
Conversion rate of paid online traffic
Conversion rate of referral generated online traffic
Conversion rate of social media online traffic
Customer Acquisition Cost (CAC) Ratio
Lead to closed sales opportunity won conversion rate
Lead to Pipeline conversion Rate
Marketing budget awareness-demand ratio
Marketing budget ratio (MBR)
Marketing cost per Lead
Marketing expenses
Net Promoter Score (tm)
Number of new leads per lead generation FTE
Perceived value of offer
Promotional spend as percentage of first year sales
Return on Influence
Return on Interaction
Return on Marketing Investment (ROMI)