Marketing

% of lead generation budget allocated for experimentation

% of lead generation budget for inbound

% of lead generation budget for outbound

% of leads generated via direct mail

% of leads generated via email

% of leads generated via organic search (SEO)

% of leads generated via paid search (PPC)

% of leads generated via social media

% of leads generated via telemarketing

% of leads generated via trade shows

Average cost per lead of inbound marketing

Average cost per lead of outbound marketing

Conversion rate of direct online traffic

Conversion rate of email generated online traffic

Conversion rate of organic online traffic

Conversion rate of paid online traffic

Conversion rate of referral generated online traffic

Conversion rate of social media online traffic

Customer Acquisition Cost (CAC) Ratio

Lead to closed sales opportunity won conversion rate

Lead to Pipeline conversion Rate

Marketing budget awareness-demand ratio

Marketing budget ratio (MBR)

Marketing cost per Lead

Marketing expenses

Net Promoter Score (tm)

Number of new leads per lead generation FTE

Perceived value of offer

Promotional spend as percentage of first year sales

Return on Influence

Return on Interaction

Return on Marketing Investment (ROMI)