Metrics & KPIsReturn on Marketing Investment (ROMI)
Definition
<a href="http://en.wikipedia.org/wiki/Return_on_Marketing_Investment">Return on Marketing Investment (ROMI)</a> and Marketing ROI are defined as the optimization of marketing spend for the short and long term in support of the brand strategy by building a market model using valid, objective marketing metrics. Improving ROMI leads to improved marketing effectiveness, increased revenue, profit and market share for the same amount of marketing spend.
Tags
effectiveness, brand, ROI, return on investment, profit, investment, strategy, marketing, support, long term