Return on Marketing Investment (ROMI)

Definition

<a href="http://en.wikipedia.org/wiki/Return_on_Marketing_Investment">Return on Marketing Investment (ROMI)</a> and Marketing ROI are defined as the optimization of marketing spend for the short and long term in support of the brand strategy by building a market model using valid, objective marketing metrics. Improving ROMI leads to improved marketing effectiveness, increased revenue, profit and market share for the same amount of marketing spend.

Formula

Tags

effectiveness, brand, ROI, return on investment, profit, investment, strategy, marketing, support, long term

Metadata

Category: Marketing · Added: May 17, 2026