Online advertising

% of leads generated via paid search (PPC)

% of online ad budget spent

Ad click-through ratio (CTR)

Ad request CTR

Ad request RPM

Ad revenue per 1000 visits

Ad RPM

Advertising revenue

Average advertisement position

Average Cost per Click (CPC)

Average number of ad units served per visit

Average revenue per ad served

Cost per action (CPA)

Cost per mille (CPM)

Effective cost per mille (eCPM)

Impression share %

Lost impression share (budget)

Lost impression share (rank)

Number of ad clicks

Number of ad impressions

Number of ad requests

Number of ads clicked per visit

Number of ads served

Number of coupon downloads

Number of invalid ad clicks

Number of page views with ads

Online ad budget

Online ad costs

Page CTR

Page RPM

Revenue from online ads

Revenue per ad click

Total ad revenue ad-clicks based