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Cost per action (CPA)

Online advertising[None]Money

Definition

<a href="http://en.wikipedia.org/wiki/Cost_Per_Action">Cost per action or CPA</a> (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

Formula

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Tags

purchase, cost, internet

Metadata

Category: Online advertising · Added: May 17, 2026

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