Metrics & KPIsOnline retail
23 KPIs
% of canceled checkouts
% of new customers
% of returning customers
% of the store assortment that is also available on website
Average Days to Purchase
Average lifetime value of customers
Average number of items per purchase
Average order size
Average Visits to Purchase
Cart conversion rate
Checkouts per cart
Conversion rate of direct online traffic
Conversion rate of email generated online traffic
Conversion rate of organic online traffic
Conversion rate of paid online traffic
Conversion rate of referral generated online traffic
Conversion rate of social media online traffic
Coupon conversion percentage
Frequency of sales transactions
Number of coupon downloads
Order session %
Shopping cart abandonment rate
Value Over Replacement Product