Online retail

% of canceled checkouts

% of new customers

% of returning customers

% of the store assortment that is also available on website

Average Days to Purchase

Average lifetime value of customers

Average number of items per purchase

Average order size

Average Visits to Purchase

Cart conversion rate

Checkouts per cart

Conversion rate of direct online traffic

Conversion rate of email generated online traffic

Conversion rate of organic online traffic

Conversion rate of paid online traffic

Conversion rate of referral generated online traffic

Conversion rate of social media online traffic

Coupon conversion percentage

Frequency of sales transactions

Number of coupon downloads

Order session %

Shopping cart abandonment rate

Value Over Replacement Product