Metrics & KPIsValue Over Replacement Product
Definition
Value Over Replacement Product (VORP) is the metric that you use to determine the incremental value of any product on any landing page, or on your home page. It is the metric that marketers use to protect themselves from merchants looking to hijack the home page with products that may not resonate with the customer. Source: http://blog.minethatdata.com/2010/11/new-e-commerce-metric-vorp.html
Tags
replacement, product