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Value Over Replacement Product

Online retail[None][None]

Definition

Value Over Replacement Product (VORP) is the metric that you use to determine the incremental value of any product on any landing page, or on your home page. It is the metric that marketers use to protect themselves from merchants looking to hijack the home page with products that may not resonate with the customer. Source: http://blog.minethatdata.com/2010/11/new-e-commerce-metric-vorp.html

Formula

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Tags

replacement, product

Metadata

Category: Online retail · Added: May 17, 2026

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