Social media

% of leads generated via social media

Conversion rate of social media online traffic

Klout Score

Number blog posts posted focused on brand

Number micro-blogs posted about brand

Number of active contributors

Number of feedback entries on brand website

Number of followers of brand on micro-blogging site

Number of followers of brand on social networks

Number of people that joined groups focused on brand

Number of people that joined online panel or survey for brand

Number of people that played online video game sponsored by brand

Number of people that posted a micro-blog about brand

Number of people that posted blog posts focused on brand

Number of people that posted pictures focused on brand

Number of people that posted reviews about brand

Number of people that posted social network status focused on brand

Number of people that posted video online about brand

Number of people that provided feedback on brand website

Number of people that read blog post sponsored by brand

Number of people that submitted product ideas to brand in an open online forum

Number of people that watched commercial videos from brand online

Number of product ideas submitted to brand in an open online forum

Number of reviews posted about brand

Number of social network statuses posted focused on brand

Number of times commercial videos from brand are watched online

Number of times that blog posts sponsored by brand are read

Number of times that online video games sponsored by brand are played

Number of uploads

Number of users that added item to favourites

Number of videos posted online about brand

Number of widgets installed

Number pictures posted focused on brand

Potential Reach

PRINT‚Ñ¢ Index

Return on Influence

Return on Interaction