PRINT‚Ñ¢ Index

Definition

The PRINT‚Ñ¢ Index is a single number that indicates social media performance compared to a defined set of competitors or brand, sector and geographical benchmarks. It is used as a KPI by senior client management and social media strategists and by agencies. It has been proven to correlate strongly with brand value and growth and can therefore be used to set and track targets. The PRINT‚Ñ¢ Index is part of a methodology that also analyses the key drivers of social media performance and provi