Average customer recency

Definition

Recency is defined by the number of days or weeks since the customer has performed the action (purchase, visit, etc.) you are profiling.

Formula

Use Case / Interpretation

The more recently a customer has engaged in an action, the more likely they are to repeat the action, especially when encouraged to repeat by some kind of promotional effort.

Tags

purchase, customer

Metadata

Category: Sales · Added: May 17, 2026