Metrics & KPIsConversion rate of marketing/sales campaigns
Definition
The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of people converted into buyers (or subscribers, or whatever action is desired) out of the total population exposed to the conversion effort.
Formula
[population converted into buyers] percentage of [population exposed to the conversion effort]
Tags
campaign, conversion, effectiveness, marketing, sales, population