Home / Sales / Customer Acquisition Cost (CAC) Ratio

Customer Acquisition Cost (CAC) Ratio

Sales[None]Ratio

Definition

This single number is the key to determine your level of sales and marketing investment. Divide the annualized net gross margin added during the quarter by the sales and marketing costs of the previous quarter.

Formula

Register or log in to view the calculation formula. Sign up or log in.

Tags

acquisition, Cost, customer

Metadata

Category: Sales · Added: May 17, 2026

No ratings yet
Comments (0)

Log in to rate and comment.

Be the first to comment on this KPI.