Number of sales leads to be generated to achieve revenue goal

Definition

Number of sales leads to be generated within measurement period to achieve revenue goal of the measurement period.

Formula

Use Case / Interpretation

In order to create revenue X, Y new customers need to be acquired, and therefore Z new sales leads need to be generated since there is a ratio for converting leads into actual customers.

Tags

sales

Metadata

Category: Sales · Added: May 17, 2026