Metrics & KPIsRotting lead rate
Definition
Percentage of 'rotting' leads. A rotting lead is any lead delivered to sales that did not have an activity recorded against it (call, voice mail, email) within the first x hours after delivery.
Tags
sales, email
Percentage of 'rotting' leads. A rotting lead is any lead delivered to sales that did not have an activity recorded against it (call, voice mail, email) within the first x hours after delivery.
sales, email