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Sales Conversion Cost Per Lead

Sales[None]Money

Definition

The total cost associated with the activities and effort of converting a lead (potential customer who has enquired about a product or service) into a customer. This would include all costs such as product demonstrations, wining & dining, sales staff time, and so on. It would be useful to companion this KPI with another similar one, for those who had decided not to become a customer.

Formula

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Tags

staff, employee, conversion, sales, customer, cost

Metadata

Category: Sales · Added: May 17, 2026

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