Metrics & KPIsWeb analytics
46 KPIs
% of canceled checkouts
% of direct URL access
% of members active in groups
% of new visitors
% of non-active members
% of returning visitors
% of visits from the links posted in Tweets
% of visits that come from branded keywords
% of zero yield searches
Anonymous visitors to members conversion rate
Average comments user
Average number of friend requests
Average number of friends/people in network
Average number of group members
Average number of groups that member joined
Average number of page request per unique visitor
Average number of page request per visitor
Average number of page views per visitor session
Average number of visits per absolute unique visitor
Average time on web site
Average time since last member login
Average time spent on web site for member
Bounce rate
Checkouts per cart
Conversion Rate
Heavy user share
Number of file dialog analyzed by an analyst
Number of page requests for web site
Number of page views
Number of returning visitors
Number of RSS subscribers
Number of searches
Number of single access pages
Number of times (corporate) website shows a 404 page
Number of unique visitors of web site
Number of visitors of web site
Number of visits to web site
On-site search sessions %
Percentage of zero result searches
Referral %
Revenue from online ads
Revenue from Organic Search Engine traffic
Revenue per Visit
Total number of incoming/back links
Total time spent on web site by members
Website success rate