Sales

159 KPIs

Average number of sales travel trips per sales deal

Average order size

Average overdue time of quotations

Average probability of sales opportunities

Average Product Price (APP)

Total turnover per day / total number of products sold per day

Average sales per customer or transaction

Average sales revenue per sales person

Average Spend per Customer

Average Spent by Customer Value

Average time from customer contact to sales response

Average time from lead to sales opportunity

Average time to close a sales opportunity

Average won deal size

Backlog of quotations

Bonus payout as a % of the total possible

Close Deals Loss %

Close Deals Loss % - value-based

Close Deals Won %

Close Deals Won % - value-based

Contract, Average Length

Conversation-to-appointment ratio

Conversion rate of marketing/sales campaigns

[population converted into buyers] percentage of [population exposed to the conversion effort]

Coupon conversion percentage

Customer Acquisition Cost (CAC) Ratio

[annualized net gross margin(period N)] / [sales and marketing costs(period N-1)]

Customer acquisitions costs as % of sales value

Customer defection rate

Customer Growth Rate

Customer loyalty (index)

Customer Retention Rate

Customer Wallet Share

Debtors Sales Outstanding (DSO)

Frequency of sales transactions

Gross Margin as a % of selling price

Herfindahl-Hirschman Index

Involuntary customer churn

(involuntary number of churned customers) as percentage of (total number of customers)

Lead to closed sales opportunity won conversion rate

Lead to Pipeline conversion Rate

Lost Sales Ratio, Stockout

Markdown goods %

Markdown price %

[Price To Be Reduced] - [Reduced Price] / [Price To Be Reduced]

Market share gain comparison %

New account cycle time

Average time to approve new account divided by benchmark target

New Customer Retention Rate

New product sales cannibalization ratio

(sales existing lost) divided by (sales new)

Notice to sales budget delivery period