Sales

Average number of sales travel trips per sales deal

Average order size

Average overdue time of quotations

Average probability of sales opportunities

Average Product Price (APP)

Average sales per customer or transaction

Average sales revenue per sales person

Average Spend per Customer

Average Spent by Customer Value

Average time from customer contact to sales response

Average time from lead to sales opportunity

Average time to close a sales opportunity

Average won deal size

Backlog of quotations

Bonus payout as a % of the total possible

CAC/ACV ratio

Close Deals Loss %

Close Deals Loss % - value-based

Close Deals Won %

Close Deals Won % - value-based

Contract, Average Length

Conversation-to-appointment ratio

Conversion rate of marketing/sales campaigns

Coupon conversion percentage

Customer Acquisition Cost (CAC) Ratio

Customer acquisitions costs as % of sales value

Customer defection rate

Customer Growth Rate

Customer loyalty (index)

Customer Retention Rate

Customer Wallet Share

Debtors Sales Outstanding (DSO)

Franchise rank

Frequency of sales transactions

Gross Margin as a % of selling price

Gross Sales

Herfindahl-Hirschman Index

Hitrate

Involuntary customer churn

Lead to closed sales opportunity won conversion rate

Lead to Pipeline conversion Rate

Lost Sales Ratio, Stockout

Markdown goods %

Markdown price %

Market share %

Market share gain comparison %

New account cycle time

New Customer Retention Rate

New product sales cannibalization ratio

Notice to sales budget delivery period